The journey toward a more flexible, personalized, and commercially successful guest experience
We’re thrilled to announce the successful implementation of Speeron’s Guest Experience System at two standout hotels in Umeå — U&Me Hotel and Stora Hotellet Umeå, both part of Blå Huset Hotell i Umeå AB and the Best Western Hotels & Resorts family.
The rollout was completed in June, just in time for the busy summer season, ensuring both properties were fully equipped to deliver a seamless and modern digital guest journey during one of the year’s peak travel periods.
In close collaboration with the hotel teams, we tailored and deployed Speeron’s comprehensive digital guest solutions to meet the unique needs of each property — enhancing guest engagement from pre-arrival to check-out.
All features and services are delivered through Speeron’s Guest Experience System, creating a seamless and personalized digital guest journey tailored to each hotel.
For U&Me Hotel, Speeron manages the guest communication via email and SMS messaging, including pre-arrival and check-in prompts that guide guests through all stages of the stay. The system also supports a special breakfast slot selection during check-in, as requested by the hotel to eliminate queues. Guests can conveniently use a key pick-up station for collecting keys or completing check-in on arrival. Checkout is made easy with automated invitations and online checkout options. The guest portal provides detailed hotel information, service updates, restaurant promotions, and allows the hotel to offer upsell opportunities.
At Stora Hotellet, Speeron manages the guest communication as well, sending pre-arrival and check-in messages to keep guests informed and prepared. Guests pick up their keys at the kiosk terminal, and checkout is simplified through email invitations and online options. The guest portal offers essential hotel details, promotes services and dining options, and supports upsell opportunities.
A huge thank you to Erika Valfridsson (Project Manager), Sara Johansson (CEO, Blå Huset), Sophie Jakobsson (COO, Blå Huset), the marketing team, and everyone at Blå Huset who made this transformation a reality.
We’d also like to thank all parties involved such as Oracle Hospitality and the hotel IT services partner for their support in ensuring a smooth and successful rollout.
With Speeron’s Guest Experience System, the journey toward a more flexible, personalized, and commercially successful guest experience is well underway.
