Press Release: Speeron Signs Frame Agreement with BWH Hotels Scandinavia to Enhance Loyalty Program
Speeron, a leading provider of innovative solutions for the hospitality industry, is thrilled to
announce its partnership with BWH Hotels Scandinavia, a prominent player in the hotel industry. This
collaboration aims to strengthen the loyalty program and deliver enhanced experiences for guests
visiting BWH Hotels in Scandinavia.
As part of this partnership, Speeron will introduce its cutting-edge service, Speeron NEXT loyalty
program enrollment, as an integral feature of the Speeron NEXT platform. The service will streamline
the enrollment process for prospective members and hotel staff, optimizing efficiency and guest
“We are excited about this collaboration with BWH Hotels Scandinavia”, says Oscar Lindh, CSO at
Speeron. “The Speeron NEXT platform will simplify and digitize the membership enrollment process,
ensuring a seamless experience for both guests and hotel staff. By leveraging Speeron’s advanced
technology, BWH Hotels Scandinavia will be able to deliver exceptional service and benefits to its
The partnership between Speeron and BWH Hotels Scandinavia demonstrates the shared
commitment to elevating guest experiences and fostering brand loyalty. By streamlining the
enrolment process of their great loyalty program, BWH Hotels aims to achieve the following benefits:
-Increased customer loyalty and stronger relationships.
-Enhanced customer engagement and brand interest.
-Improved customer experience and higher satisfaction.
-Boosted profitability through repeated business and increased customer value.
For further information or inquiries, please contact Oscar Lindh at Speeron.
Speeron is the digital future for hotels and a leading provider of innovative solutions for the
hospitality industry. With a focus on enhancing guest experiences and optimizing hotel operations,
Speeron offers a comprehensive suite of services and technologies. From integrated TV system
platforms to hotel self service solutions and cutting-edge IoT solutions, Speeron enables hotels to
exceed guest expectations and achieve operational excellence.
About BWH Hotels:
BWH Hotels is a global hotel group consisting of three hotel groups, Best Western Hotels & Resorts,
WorldHotels and SureStay Hotel Group. Together they offer over 4,700 hotels in more than 100
countries around the world. In Scandinavia, there are 160 hotels in more than 100 destinations. To
satisfy both guests and potential hotel owners, the group offers a total of 17 different hotel brands
in all segments from budget to premium. BWH Hotels is the largest independent hotel group in
Scandinavia where the hotels are run by local entrepreneurs.