Speeron Modernizes the Guest Experience at Gothia Towers
Gothenburg, September 22, 2025
In June 2025, Gothia Towers and Upper House in Gothenburg took their renowned guest experience to the next level by introducing Speeron’s key pick-up kiosks and further enhancing their already well-regarded online check-in and check-out solutions. This marks a significant upgrade to their existing high-quality services, making the check-in and check-out process even smoother and more convenient for guests.
“This is an important step in our journey to modernize the guest experience and, at the same time, make everyday work easier for our staff, says Marina Bergström, Digital Business Partner at Gothia Towers. Speeron has been a close partner who understood our needs and delivered flexible solutions that work in practice.”
Background – The Need for Change
Before implementing Speeron’s solutions, check-in and check-out were entirely dependent on the reception desk. As the market evolved and guest expectations for faster service increased, Gothia Towers recognized the need for a more efficient and modern alternative.
The reception staff describe the new kiosks as their “four new colleagues” – technology now handles the time-consuming tasks, freeing up staff to focus on hospitality and service.
– We wanted to streamline check-in and check-out for our guests, but also make the work easier for our receptionists, explains Marina at Gothia Towers.
Why Speeron?
The decision to choose The Speeron NEXT Guest Experience System was based on trust, flexibility, and partnership. Gothia Towers valued the fact that Speeron not only delivered a product but also acted as a long-term partner.
– Speeron really listened to our ideas and challenged us digitally. We felt we could trust both the product and the team behind it. That made the choice obvious, says Marina.
Another great advantage was that Speeron could deliver several different parts of the guest journey – from TV systems to check in and check-out solutions – making them a complete provider.
Implementation
The implementation took around seven weeks from decision to launch. Guests are now invited to check in online through Speeron’s email and SMS invitations, allowing them to complete the process before arrival. Once at the hotel, they can pick up their keys at self-service kiosks.
The project is described as a close collaboration in which both companies were equally involved in the installation. The process was experienced as smooth, with strong teamwork throughout.
– Everything that came up during the installation was solved immediately. It really felt like we were one joint team during the project, says Marina.
Results and Partnership
Since the launch, both guests and staff have noticed the difference. Guests now receive digital invitations by email and SMS and can enjoy a faster and more modern arrival experience, while receptionists can devote more time to hospitality and service.
– The partnership with Speeron has been the key to everything going so quickly and smoothly. We know each other well, and Speeron always provides support and new ideas that help us stay ahead. I would warmly recommend them to other hotels, says Marina.
– The entire Speeron team is proud of the long-standing strategic partnership we have built with Gothia Towers over the years. Our collaboration has been characterized by mutual trust and a shared vision for innovation. We are pleased to support Gothia Towers in creating both operational and commercial value through our digital solutions, and we look forward to continuing to develop our services together,” says Oscar Lindh, Chief Sales Officer at Speeron.
Looking Ahead – Just the Beginning
Both Gothia Towers and Speeron emphasize that this milestone marks only the start of their collaboration. The hotels see further opportunities to expand digital services and enhance the guest journey, from pre-arrival to post-stay.
– We are only at the beginning of this digital transformation. Together with Speeron, we look forward to continuing to develop new solutions that will make the guest experience even better in the future, says Marina Bergström.
About Speeron
Speeron provides complete solutions to digitalize the guest experience in the hospitality industry. The Speeron NEXT Guest Experience System includes features such as online check-in and check-out, key pick-up kiosks, mobile keys, in-room entertainment incl. guest portal for TV and the guest’s own device, digital signage, IoT solutions, PMS proxy, and other integrations with third-party systems.
By enabling guests to check in before arrival and check out directly from their room or on the go, Speeron’s solution creates time savings and increased revenue opportunities – for example through upgrades or add-on services – and a modern, digital experience.
About Gothia Towers
Gothia Towers is the largest hotel in the Nordic region, located in central Gothenburg. The hotel has 1,200 rooms, including 11 suites, as well as Upper House, an exclusive hotel with spa and restaurant at the top of the complex.
With its three glass towers, sky bars, restaurants, spa experiences, and panoramic views, Gothia Towers is both a destination hotel and a central meeting point in Gothenburg’s city life.
Contact Information
Nadine Johansson
Customer Success & Marketing Coordinator
